World that doesn’t start with why
- Assume you know : You start working on assumptions but they can be wrong
- Manipulation Types : Price, Promotions, Fear, Aspirations, Peer pressure, Novelty (A.K.A ) Innovation
- Manipulations Lead to Transactions, Not Loyalty
An alternative perspective
Golden Circle
- Why : Purpose ,belief
- How : Difference, Features
- What : Product
Ways
Inside out : Better way
Outside in
People don’t buy what you do they buy why you do
What is proof of why
Not the Only Way, Just One Way
THIS IS NOT OPINION, THIS IS BIOLOGY
CLARITY, DISCIPLINE AND CONSISTENCY
- Clarity of WHY
- Discipline of HOW
- Consistency of WHAT
- If You Don’t Know WHY, You Can’t Know HOW
Leaders need following
THE EMERGENCE OF TRUST
- the goal is to hire people who believe what you believe.
- Give them something to believe in Why
- When Motivated by WHY, Success Just Happens
How a tipping point tips
- Use why over what in innovation
HOW TO RALLY THOSE WHO BELIEVE
START WITH WHY, BUT KNOW HOW
Energy Excites. Charisma Inspires.
Why — leader, How — Actions, What — result
- Operate from why and implement multiple ways of how
- What consistency on why’s clarity creates believe
The biggest challenge is success
- Split happens
- Achievement and success are different things
- Measure Why into actions getting delivered
Discover Why
- The WHY Comes from Looking Back
- If You Follow Your WHY, Then Others Will Follow You
