Notes from don’t make me think

“When you’re creating a site, your job is to get rid of the question marks.”

users shouldn’t spend their time thinking about, like

  • Where am I?
  • Where should I begin?
  • Where did they put _____?
  • What are the most important things on this page?
  • Why did they call it that?
  • Is that an ad or part of the site?

We don’t read pages. We scan them.We’re usually on a mission. We know we don’t need to read everything.We’re good at it.

Take advantage of conventions.Create effective visual hierarchies.Break pages up into clearly defined areas.Make it obvious what’s clickable.Eliminate distractions.Format content to support scanning

The more important something is, the more prominent it is.

Things that are related logically are related visually.

Things that will decrease our interest in site

  • Hiding information that I want
  • Punishing me for not doing things your way
  • Asking me for information you don’t really need.
  • Putting sizzle in my way.

Things that will increase our inrest in site

  • Tell me what I want to know.
  • Save me steps wherever you can.
  • Know what questions I’m likely to have, and answer them.
  • Provide me with creature comforts like printer-friendly pages.
  • Make it easy to recover from errors.
  • Making things more accessible benefits everyone.

hold my consciousness!